le monde selects ooyala to power innovative video strategy




 

Leading French Newspaper Doubles Down on Video Ahead of the 2012 French Presidential Election




 Press Release

PARIS and Mountain View, Calif. – JUNE 1, 2011 – The leading French Newspaper, Le Monde, has selected Ooyala, the leading video technology company to implement its cross-device video strategy. Le Monde.fr is one of the most popular newspaper sites in France with over six million unique users per month.

Le Monde group is increasing their usage of online video ahead of the 2012 French presidential elections to provide consumers with a richer and more engaging way to consume news across all connected devices.

Le Monde interactif, the digital subsidiary of Le Monde group, selected Ooyala because of its for its technical innovation, quality of service, and its ability to optimize strategic requirements including revenue generation, audience growth, viewer engagement, and productivity.

“Ooyala stood out for its ability to not only deliver best in class video quality on every connected device, but also for its ability to help us maximize revenue by optimizing user experiences and ad delivery,” said Jean-Christophe Potocki, managing director of Le Monde interactif.

Additionally, the Le Monde team found Ooyala to be the most flexible and scalable video technology solution on the market. 

“Le Monde has always strived to be the digital technology leader in France,” said Jean-Christophe Potocki. “Online video has rapidly grown and it is now an essential aspect of our online strategy. We needed an innovative, flexible and scalable solution that could power both VOD and live events, easily publish across devices and be the foundation for other major innovations that we will launch in the coming months.”

“We are very excited to be working with one of the most well-respected newspapers in the world,” said Jay Fulcher, president and CEO, Ooyala. “Newspapers have the potential of becoming trusted broadcast networks with online video. We will be working closely with Le Monde to help them achieve their goals.”

Le Monde.fr expects to launch their new video properties by late Summer.

About Le Monde.fr

Continuously updated (24/7), Le Monde.fr is a complete news website published by Le Monde interactif, a subsidiary of Le Monde SA (66%) and Lagardere Group (34%). Le Monde.fr is the leading news website with 64.1 million visits in March 2011 (source: OJD Internet).

About Ooyala, Inc.

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Dell, ESPN, Fremantle Media, Bloomberg, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.

 

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