Medio Tiempo Teams with Ooyala for Online Video

Mexico’s leading sports site will boost its live and on-demand video with the online video leader

(Mountain View, CA) December 1, 2010—Sports fans around the world rely on Medio Tiempo for up-to-the-minute coverage of games, players and highlights. Today, Medio Tiempo, a Time Inc./Grupo Expansión company, announced that they have selected Ooyala to power all their live and on-demand video.

Medio Tiempo is the most-visited sports website in Mexico, with 3.5 million monthly unique visitors from 140 different countries. Dedicated mainly to soccer, the site offers live and on-demand video, local and international news, current scores, statistics, video games and team and player profiles. Sports fans can also get up-to-date coverage of all their other favorite sports, including football, baseball, basketball, boxing and golf.

Backlot, Ooyala’s industry-leading online video platform, will give Medio Tiempo visitors a rich viewing experience for both live and on-demand video, one that will increase viewer engagement and generate more revenue. Ooyala’s Actionable Analytics deliver real-time reports on 500 different metrics, giving Medio Tiempo insights into user viewing behavior, content reach, and global distribution and sharing.

“Online video gives sports fans the freedom to decide when and how they watch their favorite teams,” said Bismarck Lepe, Founder and President of Products at Ooyala. “Medio Tiempo’s offering lets fans watch highlights on the go, catch up on past matches and watch live matches as they unfold. Medio Tiempo understands how high-quality web video drives site traffic, increases viewer engagement and generates more revenue. We're pleased to support Medio Tiempo’s video initiatives and look forward to assisting them with their continued growth.”

“We see millions of unique visitors on our site every month,” said Federico Zubiran, Technology Manager at Medio Tiempo. “Giving those visitors engaging, high-quality video content is essential to continue our traffic growth. We're very impressed with Ooyala’s innovative offerings and the opportunities they give us to enhance our video strategy. Ooyala stood out as the best video management tool during our team’s research and we're pleased to be working with them to give our viewers the best viewing experience on the market.”

Medio Tiempo recently signed on as the official media sponsor of the 2011 Pan American Games in Guadalajara. Medio Tiempo is committed to bringing the passion and enthusiasm of the games to online fans around the world.

Medio Tiempo will launch its new site offerings with Ooyala in December.

About Medio Tiempo

Medio Tiempo, a Time Warner Company, is the leading sports site in México. A part of the digital market since the year 2000, mediotiempo.com has the country's biggest online sports community and is a leading provider of info-entertainment to Mexican audiences. Medio Tiempo brings global trends like social media, mobile and video services to the Mexican market. Mediotiempo.com has the biggest client portfolio in the sports digital market, with clients like Nike, Adidas, Puma, Gatorade, Unilever, P&G, Ford, Nissan, Banamex, HSBC, and EA Sports. Visit mediotiempo.com and follow @mediotiempo on Twitter.

About Ooyala

Ooyala is the leader in online video technology, analytics and monetization. With Ooyala's comprehensive online platform, video publishers gain the incredibly detailed viewer insights that drive deeper video engagement and increased revenue. Ooyala's 500+ customers include global media companies and web marketers like Endemol, Fremantle Media, Telegraph Media, Glam Media, Vans, and Vice Magazine. Visit Ooyala and follow @Ooyala on Twitter.

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