Ooyala Unveils iPhone App for Mobile Video Publishing

With OoyalaDirect, Publishers Can Record and Publish Video Directly from Their iPhones

(MOUNTAIN VIEW, CA) August 11, 2010 -- Ooyala, the leading end-to-end online video platform provider, today unveiled OoyalaDirect, an iPhone application that makes it easy for Ooyala publishers to record and publish high-quality videos directly from their phones.

Publishers can download and install the OoyalaDirect application directly from the iPhone App Store. OoyalaDirect allows multi-user access to make publishing faster and less centralized. A news reporter on the scene of a breaking story or a music promoter backstage at a rock concert can shoot, upload and publish video immediately.

"Adding online video to a website is the best way to increase engagement," said Alex Holub, Senior Product Manager at Ooyala. "But capturing and publishing high quality video has always been difficult, expensive and time consuming. That's why we created OoyalaDirect. It's the easiest way to capture and publish video directly from an iPhone."

Last month, Ooyala released a full suite of mobile advertising enhancements for the iPhone and iPad. OoyalaDirect is a continuation of this strategy of making it easy to publish and monetize all video. To learn more about Ooyala’s robust platform and mobile offerings, contact sales@ooyala.com or visit them on the web.

OoyalaDirect can be found by searching for Ooyala in the iPhone App Store.

About Ooyala, Inc.

Ooyala is the leader in online video technology, video analytics and monetization. With Ooyala's comprehensive online video platform, content owners gain deep viewer insights that drive increased video engagement and better monetization. Ooyala serves over 500 customers, including global media companies and web marketers like Electronic Arts, Endemol, Fremantle Media, Telegraph Media, Glam Media, Vans, and Vice Magazine.

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