Ooyala Launches Online and Multi-Screen Video Content Protection System
Integrated with Adobe Flash Access





 Press Release

Mountain View, Calif. – August 23, 2011- Ooyala, Inc., the leading online video technology and services company today announced that Ooyala’s online video platform now integrates with Adobe® Flash® Access® software. The new offering combines the leading video publishing, management, analytics and monetization solution with Adobe’s robust cross-platform content protection offering to provide seamless accessibility and scalability for high-quality video delivered online and on device via Adobe Flash technology. The integration enables content providers and media companies to more effectively monetize content through a variety of models in a shorter time to market.

The integration allows for quick and easy deployment of Adobe Flash Access as part of Ooyala’s online video technology offering. Flash Access is a content protection and monetization solution that protects delivery of professional video content, including video on demand, rental and electronic sell-through.

“We developed Flash Access to help content owners, distributors, and advertisers realize new sources of revenue by providing seamless access to premium content,” said Pritham Shetty, vice president of video solutions, Adobe. “Ooyala powers video for some of the biggest and most advanced media companies in the world. Now those customers can immediately start leveraging the benefits – including scalability and protection - of Ooyala and Flash Access.”
 
Yahoo! Japan, the largest video publisher in Japan, has adopted Flash Access in its use of Ooyala’s technology to comply with content protection as it delivers professional video to the over 99 million Internet users in Japan.

“Our licensing deals have strict guidelines around content protection,” said Hiroaki Teraoka, Project Lead of Video Platform Project at Yahoo! Japan. “The Flash Access implementation will allow us to protect content while making it available to our users across multiple devices.”

Adobe has seen an overall 100 percent year-over-year growth in video streaming via Flash, reaching 120 petabytes a month according to ComScore. As one of the largest deployments of Flash Access and content protection, Ooyala is enabling large media companies to create direct-to-consumer products across multiple devices. The integrated offering is available now.

“We’re focused on enabling studios, broadcasters and operators to deliver a high quality and personalized video experience on all devices,” said Jay Fulcher, president and CEO, Ooyala. “With Adobe Flash Access coupled with our online video publishing, analytics and monetization solutions, we now offer an extremely secure way to deliver content on the web across all screens. Innovative global companies are realizing that the true potential of providing consumers with secure premium online video content in today’s everywhere consumption environment will give them a distinct advantage.”

 About Ooyala

Ooyala is the leading online video technology and services company. Ooyala provides online video publishing, analytics and monetization to leading global companies to help increase revenue. With Ooyala's comprehensive online video solution, content owners gain viewer insights that enable strategic business decisions. Ooyala has over 500 customers including global media companies and brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan. Visit Ooyala on Facebook and follow @Ooyala on Twitter.

Press Contact:
Mina Manchester
Horn Group for Ooyala
Mina.manchester@horngroup.com
415.905.4048

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