“In the near future, all ‘television’ will be viewed on connected devices,” said Bismarck Lepe, president of products and co-founder, Ooyala. “The world where a viewer is tethered to a single location to watch TV programming is very quickly coming to an end. Companies that do not evolve to provide an engaging and personalized video experience across all screens will continue to lose market share and eventually disappear. Ooyala EverywhereTM shortens the time to market for launching a video experience that is optimized for all screens. And with Ooyala Personal PlaybackTM, content providers can provide a unique and connected experience for consumers.”
Additionally, Ooyala announced the Ooyala Everywhere Partner NetworkTM, a global network of device makers, software providers and broadcasters focused on the delivery and monetization of professional video to connected devices including TVs, tablets, smartphones and browsers.
“We enable entertainment and deliver information in new and innovative ways to consumers around the world,” said Yuki Kusumi, director, corporate R&D strategy office, Panasonic. “Consumers now demand high-quality video experiences at any time, and on any device. We are driven to deliver rich entertainment to consumers no matter how they engage with it. Our devices are powering a new generation of entertainment and we expect Ooyala EverywhereTM to be an important step forward for this evolution.”
New Revenue Opportunities for Operators, Broadcasters and Studios
Ooyala EverywhereTM shortens the time to market for branded subscription video services. Content is protected by fully integrated digital rights management solutions including Adobe Flash Access, Widevine and Microsoft PlayReady.
Ooyala Personal PlaybackTM is a new universal login and entitlement service that authenticates users across an operator’s CRM or a third-party service like Adobe PASS or Ooyala’s own subscription management service. This gives content distributors the ability to monetize video consumption across all connected devices.
“With Ooyala EverywhereTM, our partners can deliver licensed content confidently and securely. Ooyala EverywhereTM is also simple to launch, which enables partners to quickly realize revenue from subscription, pay-per-view and advertising-supported models,” added Lepe.
"A partnership with Ooyala is a natural extension to the Digitalsmiths core focus on content discovery," said Ben Weinberger, CEO, Digitalsmiths. "Our discovery platform complements the Ooyala Everywhere solution to facilitate not only content distribution, but also content discovery and sharing."
Connected Living Rooms, Connected Lifestyles
As part of its Over-the-Top initiative, Ooyala has partnered with a host of companies to extend the reach of online video. Ooyala EverywhereTM enables vast libraries of diverse content to be consumed in connected living rooms with the use of partner technologies from Roku, Boxee, Google TV, YouView and connected TV makers including LG Electronics and Panasonic.
Youngjae Seo, vice president, smart TV team, LG Electronics, states, “We see a future where a consumer has the freedom to view content from a variety of connected devices, any time and anywhere. Our partnership with Ooyala will accelerate this vision, and allow our devices and the content they deliver to be integral to consumers’ daily experiences.”
Industry research shows that Internet TV is a vast and rapidly growing market. According to recent research from Informa Telecoms & Media, OTT-to-the-TV viewers will outnumber IPTV viewers by 2013, and 380 million people globally will view online video via connected devices such as TVs, games consoles or set-top boxes by 2015.1
"We consider Ooyala a strategic partner for everything that has to do with video," said Naohito Miyamoto, Project Lead of Video Platform Project at Yahoo! Japan. "Ooyala Everywhere is allowing us to develop the first integrated media experience across all devices in Japan. By supporting both subscription and advertising monetization models, we will provide consumers with more choice while maximizing revenue."
Sales of Internet TV-enabled devices will increase six-fold between 2011 and 2013, Appliance Magazine estimates.2 Additionally, according to Nielsen Research, online video consumption is up 16 percent from last year. Of note, approximately 44 percent of all online video is being viewed in the workplace. Nielsen also found that Americans watch network programs online when they miss an episode or when a TV is not available.3
British Telecom is partnering with Ooyala to provide content delivery services for their customers. Mick Hammond, sales director, BT Media and Broadcast explained, “Delivering the high-quality content our consumers demand is the heart of our business. Today that means delivering a vast variety of professional content to connected devices from the living room to the browser, to tablets and smartphones. This content represents a phenomenal opportunity for advertisers and for new subscription or pay-per-view services. Ooyala EverywhereTM allows us to deliver and monetize the content, and do so in a highly branded and differentiated fashion.”
Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Endemol, Fremantle Media, News International, Telegraph Media Group, Vans, Vice Magazine, and Yahoo! Japan.
1. Informa Telecoms & Media, http://www.informa.com/
2. Appliance Magazine, http://www.appliancemagazine.com/marketresearch/index.php
3. Nielsen Research, http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/