Major Brands, Publishers, and Online Media Leaders Flock to Ooyala for Online Video Publishing, Management, Analytics, Monetization and Personalization

MOUNTAINVIEW, Calif.—January 31, 2011—Ooyala, the leader in online video publishing, management, analytics and monetization, today announced that its revenue grew by nearly 200% and its customer base grew by over 50% in 2010. It expanded its U.S., European, Asian, and South and Central American business operations by over 70% during the same period. Additionally, hundreds of Ooyala customers published video in more than 100 countries across more than 5000 sites. The company delivered over 100 major video technology innovations enabling deeper viewer engagement and increased revenues for Ooyala customers. Finally, Ooyala demonstrated enterprise-class scale with a 10x increase in hours of video viewed, a 2x increase in active unique users.

“The broadcasting and publishing industries are evolving at a phenomenal pace, and online video is at the nexus of changing business models for these industries,” said Jay Fulcher, CEO of Ooyala. “The ability to not only deliver video, but to understand how it is being consumed, will create new revenue streams, drive traditional revenue sources, empower publishers to more effectively reach and engage their audiences. Ooyala is entering 2011 having achieved record results across the business and we believe we are well positioned to continue to be a driving force in this industry.”

Ooyala reached several key business milestones within the year including: 

• Customer Expansion: Added leading media companies and brands including: American Greetings, Martha Stewart Living Omnimedia, Phillips-Van Heusen, REI, Austereo and many others.

• New Partners: Entered into strategic partnerships with leaders in infrastructure, Internet TV, mobile, video on demand, and advertising including Boxee, Microsoft, Roku and others.

• Technology Innovation: Delivered over 100 video technology advancements, more than twice that of any other vendor in the field. The Ooyala SEO SDK grows audiences with more effective natural search; Ooyala TV Everywhere™ delivers video across a variety of devices including smartphones, tablet computers, PCs, and TVs and will enable video to reach consumers on new devices as they emerge. Ooyala Actionable Analytics™ uncovers deep insights into viewer engagement and behavior for more effective, immediate monetization; Ooyala PayWall™ provides a new revenue stream for publishers.

Additionally, Ooyala secured $22 million in strategic financing and won several awards including Streaming Media Reader’s Choice award for Best Mobile Video Platform.

"Video is the empowered content format. The rise of video consumption is one of the game-changing consumer trends in the media space, along with the rise of social media and the growing importance of mobility. These, together with the potential of the cloud, are the four factors that underpin what we call the empowered era,” said Forrester Research in a January 26, 2011 independent research report. *

About Ooyala®
Ooyala is the leader in online video technology, analytics and monetization. Its integrated suite of video technology and services gives content owners the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including  Endemol, Fremantle Media, Telegraph Media Group, Vans, and Vice Magazine.

*Forester Research Inc., January 26, 2011, Put Video At the Heart of Your Content Strategy.