OOYALA to power online video for fourth annual virgin media shorts competition


Ooyala Video Technology Helps Thousands of Emerging Film Makers Showcase Their Films

 Press Release
Mountain View, CA and London, U.K., April 18 2011, Ooyala, Inc., the leader in online video technology, today announced it will power the online site for Virgin Media Shorts, the UK’s only short film competition to showcase British talent across four screens: TV, cinema, mobile and online. Virgin Media Shorts attracts film makers from all over the UK and Ooyala video technologies is helping to power the online competition site at www.virginmediashorts.co.uk. Shortlisted films will also be shown in cinemas nationwide and on Virgin Media’s TV service, with one short film maker winning up to £30,000 funding for their next project.

David Grayland, head of technology (Online) at Virgin Media explained, “Virgin Media Shorts provides an important stepping stone for the next generation of film makers. Our viewers expect a rich experience with unparalleled quality and performance, across platforms and devices. Ooyala really understood our needs and have great expertise in delivering an intuitive and simple user experience. Working with Ooyala, we’ve focused on delivering an outstanding competition for short film makers and film fans across the UK.”

Virgin Media Shorts 2011 launched on 7th April. Film makers should visit www.virginmediashorts.co.uk to upload their entry by 7th July 2011. The winners will be announced at a red carpet awards ceremony later this year. In addition to the Grand Prize of £30,000 funding, judged by an expert panel, film fans everywhere will be able to vote for their favourite short film through the website to win the People’s Choice Award.

“We are thrilled to work with an important leader in digital entertainment, in one of the most important consumer markets in the world,” said Bismarck Lepe, President of Products for Ooyala. “Virgin Media Shorts is using our technologies to ingest, manage and analyze the entries. Winners will gain more exposure than ever before as their work is shown in cinemas, on TVs, on mobile devices and online.”

Virgin Media is the UK’s leading entertainment and communications company. Delivering superfast broadband, next generation digital entertainment and innovative mobile and home services to millions of UK households.

About Ooyala

Ooyala, is the leader in online video technology, analytics and monetization. With Ooyala's comprehensive online platform, video publishers gain the incredibly detailed viewer insights that drive deeper video engagement and greater revenue. Ooyala's 500+ customers include global media companies and web marketers like CreateThe Group, Endemol, Fremantle Media, News International, Telegraph Media, Vans, Vice Magazine, and Yahoo! Japan. Visit Ooyala and follow @Ooyala on Twitter.