Victoria’s Secret Teams with Madoff Productions and Ooyala to Broadcast Live from Fashion's Night Out
Online Video Brings Victoria’s Secret’s 15 million Facebook Fans Behind the Scenes
New York, NY – September 29, 2011 – When Victoria’s Secret wanted to share New York Fashion's Night Out with its 15 million Facebook fans—and do it live—the company turned to Madoff Productions and Ooyala to make it happen. Madoff Productions, leaders in producing branded video, and Ooyala, leaders in online video technology and services, joined forces to create Victoria's Secret's global Facebook live stream of Fashion's Night Out direct from their SoHo store in New York City on September 8.
Fans of Victoria’s Secret connected via Facebook and shared comments as they watched the show live and got up close and personal with Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, Erin Heatherton and Lily Aldridge at the Victoria's Secret SoHo store. Fans who missed the live event could still watch it on demand days after the event to get an inside look at Fashion’s Night Out.
Madoff Productions provides Victoria’s Secret with a one-stop shop for creative services, production and post-production. Ooyala’s high-quality online video platform and powerful real-time analytics helped Victoria’s Secret reach viewers, wherever they were, on every platform and device.
Monica Mitro, EVP of Branded Entertainment & Events, commented, “We have had a long-term relationship with Madoff Productions and we trust them to always produce compelling, high-quality video for us. Combining those videos with the type of analytics that Ooyala's platform provides allows Victoria's Secret to understand our viewership on a much deeper level and find new ways to reach and engage our audience. This is increasingly important as we expand our online video content."
“Whether the destination is TV, web or mobile devices, the most precious commodity of all is peoples’ attention,” said B. Jeffrey Madoff, founder of Madoff Productions. “As audiences become more splintered, it is critical to know how to reach them. High-quality video in a social setting lets a consumer brand like Victoria’s Secret reach a built-in audience. Ooyala has the most sophisticated analytics out there. They help us see clearly who is watching what, when, where and for how long. That clarity is what brands need to make business decisions and decide where to invest their production resources. For example, we know that Victoria’s Secret fans from 118 countries watched over 1,000 hours of content on Facebook in the first 24 hours alone.”
Ooyala recently unveiled Ooyala Social, which lets companies integrate high-quality video onto their Facebook pages and track engagement. The company has seen firsthand the power live video can have when coupled with social media. Ooyala Social creates a two-way conversation and compresses the distance between the brand and consumers.
“Fashion is inherently visual. Online video is the perfect way to provide behind-the-scenes access to fans—an experience they truly would get no other way,” said JR Becko, vice president of sales, Ooyala. “Madoff Productions and Ooyala were a great team for this event. Ooyala helped Victoria’s Secret to measure and understand their growing online fan base. Jeff Madoff and his team are true professionals who understand the fashion and lifestyle space and know how to create high-quality, engaging content.”
Both Madoff Productions and Ooyala work with the world’s top lifestyle brands to offer high-quality video production and delivery. Madoff Productions works with other top brands, including: Ralph Lauren, Radio City, Tiffany, Macys and Harvard University. Ooyala works with many other top consumer brands across industries, including: The North Face, Dell, Diane Von Furstenberg, Christie’s International Real Estate, Whole Foods and Sephora.
About Madoff Productions
Madoff Productions offers the distinct advantage of being a one-stop shop for creative services, production and post-production.
We collaborate with our clients from concept development, production, editing and distribution to bring them the most creative and cost effective solutions.
Ooyala is the leading online video technology and services company. Ooyala provides online video publishing, analytics and monetization to leading global companies to help increase revenue. With Ooyala's comprehensive online video solution, content owners gain viewer insights that enable strategic business decisions. Ooyala has over 500 customers including global media companies and brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, and Yahoo! Japan. Visit Ooyala on Facebook and follow @Ooyala on Twitter.
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