Aviesta.com uses video to communicate the essence and value of its high-end fashion brands, and to build an engaged community of both English- and Spanish-speaking shoppers. Ooyala’s powerful real-time analytics are already helping Aviesta.com decide which products to offer and which videos to produce.
“At Aviesta.com, we believe eCommerce is becoming more of a community-based activity. Users want to more closely examine products and then share and discuss them with friends and fellow users,” said Don Oas, founder and CEO, Aviesta.com. “Online video is vital to our brand aesthetic and experience. Ooyala’s video technology allows us to grab users’ attention and build credibility with our customer base, while giving us thorough insights into how our customers are using video so that we can continually improve the online experience.”
Aviesta.com chose Ooyala for its simple and sophisticated technology and real-time video analytics. Real-time viewership statistics allow Aviesta.com to adjust videos, products and messages quickly to improve conversions on the site.
“Today’s consumers demand high-quality online shopping experiences that emulate the experience they would have in the store. They want to discover treasures and share their purchases with other users,” said Bismarck Lepe, co-founder and president of products, Ooyala. “Ooyala analytics allow eCommerce sites to change the look and feel of their videos and websites quickly to optimize for engagement and sales. We’re excited to be working with Aviesta.com because they understand the power of both video and data – and how they can be used to increase revenue.”
Aviesta.com is the fastest-growing private sale site and already the largest private sale community on Facebook. Each week Aviesta.com provides instant insider access to today's top designer labels at up to 60% off retail. Members can sign up for the Spanish or English version of the site and view original videos on the brands highlighted on each daily sale.
Ooyala works with many other high-end fashion brands including Marc Jacobs, Alexander Wang, and Diane Von Furstenberg. For more information on Ooyala’s work with consumer brands, please visit: http://www.ooyala.com/customers/consumer-brands.
Aviesta.com is currently the fastest growing and largest bi-lingual private sale site in the world. As the only bi-lingual English and Spanish site, our members represent one of the most exciting and expanding markets in the world. Aviesta.com is a free members-only site. We offer deep discounts on the latest trends in luxury fashion, beauty and lifestyle products, hand-selected by our industry leading buying team.
Ooyala is the leading online video technology and services company. Ooyala provides online video publishing, analytics and monetization to leading global companies to help increase revenue and engagement. With Ooyala's comprehensive online video solution, content owners gain viewer insights that enable strategic business decisions. Ooyala has over 500 customers including global media companies and brands including ESPN, Dell, REI, Sephora, Bloomberg, Endemol, Fremantle Media, Telegraph Media, Vans, and Vice Magazine. Visit Ooyala on Facebook and follow @Ooyala on Twitter.