DECA EXPANDS ONLINE VIDEO OFFERING WITH OOYALA

The Premier Lifestyle Digital Media Company Increases Brand Awareness and Viewer Engagement with Online Video

(MOUNTAIN VIEW, CA) September 07, 2010 -- Ooyala, the leading end-to-end online video platform provider, today announced that it will power video for DECA -- the premier lifestyle digital media company behind Momversation.com, GoodBite.com, ParentsAsk.com,  and other top entertainment and community sites.

DECA delivers high-quality programming to educated, engaged, and upscale women online. DECA sites have original programming created in partnership with award-winning bloggers, best-selling authors and celebrity chefs. Sites like Momversation.com and  ParentsAsk.com are online communities where users can participate in topical discussions, ask questions, and share experiences.

“We’re seeing a significant increase in women turning to the Internet to connect with social media communities," said Scott Smith, Senior Vice President, Field Operations at Ooyala. "DECA taps into this growing trend with engaging video content that fosters brand adoption and increased viewership. We're proud to have been selected by DECA and look forward to supporting their growing online video initiatives."

Ooyala's seamless ad-network gives DECA a quick and efficient way to generate revenue with ad supported video content. DECA viewers can easily distribute content to social sharing sites like Facebook, Twitter, Digg, and to personal email.

“Ooyala provides DECA an exceptional video platform and viewing experience for our users,” said Michael Wayne, CEO at DECA. “We expect to grow overall user engagement with our video. We're very pleased with Ooyala and the user-friendly experience it helps us offer our users.”

Ooyala works with online media companies around the world to deliver high-quality video experiences that drive viewership and generate revenue.

About DECA

DECA is the premier lifestyle digital media company. We deliver premium online video to an engaged women's audience through a portfolio of owned and operated sites and a scaled distribution network. Central to our success is the cultivation of unique video formats and the DECA Talent Network, which includes hundreds of leading bloggers, influencers and experts from various content verticals. Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico.

About Ooyala, Inc.

Ooyala is the leader in online video technology, video analytics and monetization. With Backlot, Ooyala's comprehensive online video platform, content owners gain deep viewer insights that drive more viewer engagement and higher revenues. Ooyala's 500+ customers include global media companies and web marketers like Electronic Arts, Endemol, Fremantle Media, Telegraph Media, Glam Media, Vans, and Vice Magazine. Visit Ooyala and follow @ooyala on Twitter.

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