Ooyala Launches Video Solution for the iPad 

Enables video delivery to non-Flash dependent platforms  

(Mountain View, CA) March 25, 2010 - Ooyala Inc., a leading provider of end-to-end video platform applications and services, today announced that it will support full video delivery to iPad when the groundbreaking product launches on April 3rd.    

Ooyala's seamless integration with iPad will help newspapers, magazines and other publishers create rich and engaging iPad experiences for their readers, all managed with the same Ooyala video platform they use for their website.  

Ooyala already helps publishers deliver video directly to iPod touch┬«, iPhones┬« and other connected devices. An intelligent video embed lets the Ooyala player automatically recognize each device and adjust video quality and format for the best possible viewing experience. This intelligent video embed has been a part of Backlot, Ooyala's video publishing platform, for over a year.  

Publishers who already deliver video to iPhone will be able to deliver video immediately to iPad. Other publishers should contact their account managers to begin using the feature which can be enabled immediately.  

"The iPad is more than just another connected device," says Bismarck Lepe, President of Product at Ooyala.  "It's an innovation that will drive new ideas in portability and personalized media. We've supported native delivery of video to the iPhone for over a year now, and in that year we've seen huge growth in the amount of video consumed on the device. We expect that starting April 3rd, iPad will build on the success of iPhone and be another important online video device."  

About Ooyala  

Ooyala is the leader in online video technology, analytics and monetization. Ooyala's comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and revenue from video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, Vans, Endemol, Vice Magazine, Glam Media and Electronic Arts. Visit Ooyala

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