Ooyala On Location illuminates opportunities in online video by looking at trends from three unique angles:
In conjunction with Digital Hollywood, please join us for this event that includes a presentation on maximizing revenue opportunities with multi-screen video, a customer case study for the recently launched Pac-12 Networks, and commentary from industry analyst, Colin Dixon.
Monetization Strategies: Ooyala gathers millions of analytics events daily, giving us unique insights into how viewers are watching online video. We will explore the rapid growth of long form content consumption on connected devices, and discuss online video strategies and monetization opportunities with industry professionals.
The Diffusion Group: A research firm focused on the evolving broadband media ecosystem, TDG regularly reviews market drivers and business trends in the TV Everywhere world. TDG will look at the issue with a strategic lens from both the Operator and Content Provider perspectives. The presentation will also include examples of how companies are using TV Everywhere to enhance and extend the value of their content offering and experiment with new delivery models.
Pac-12 Networks: Pac-12 launched a new digital television network in August 2012. It marked the very first time a digital network and a linear cable TV network were launched simultaneously. David Aufhauser from Pac-12 will outline their overall strategy and how broadband and broadcast work together to deliver innovative sports television coverage.