Programmatic ads have transformed online advertising, yet adoption is still lagging among broadcasters with premium video. Why? Partly because it’s hard for broadcasters to break through a traditional direct-sale infrastructure that’s been in place for decades.
Ooyala is helping broadcasters around the world flip the script and take advantage of all that programmatic has to offer. New solutions like automated guaranteed are giving content owners new ways to earn more by incorporating programmatic into traditional direct-sale transactions.
There’s much more on the topic in our new report: Broadcasters Shy to Adopt Programmatic: Challenges and Solutions. Just fill in the fields at right to download it now.