Ooyala Global Video Index, Q1 2012
Key findings from the Index report include:
- Go Long. Long-form content -- defined as videos longer than 10 minutes -- accounted for half of the total time spent watching online video in Q1.
- Data-driven digital dollars. Our data science team looked closely at Q1 monetization data to provide tips and best practices on maximizing digital advertising revenue.
- The iPad effect. Following Apple's March release of the iPad 3, the amount of video watched on tablets jumped 26%.