Ooyala Global Video Index:
Broadcasters Edition (March 2013)

The Latest Trends in Multi-screen Television

Revealing the most recent trends in multi-screen video consumption from broadcasters and entertainment networks around the world, including:

  • People tune into live video 2.5 times longer than VOD content when viewing content on broadcast and entertainment networks.
  • Prime viewing hours for online broadcast content is noon on weekdays and 9PM on weekends.
  • Tablet viewing spikes on weekends, when viewers spend twice as much time watching video from broadcasters online.
  • More than 75 percent of time spent watching mobile video in March was with long form content (videos longer than 10 minutes in length)
  • Nearly half of all tablet video consumption was with video at least 30 minutes in length.