Ooyala Webinar

Why SVOD Services Fail

5 common mistakes and how to avoid them


Subscription video on demand (SVOD) is growing fast, but that doesn’t make it a no-brainer for providers. Ooyala’s webinar looks at how niche content providers can avoid 5 common SVOD errors, with tips like these:

  • Don’t try to be Netflix. Identify your strong niche and stick with it.
  • Set the right price. Markets are coalescing under the $15/month level.
  • Make it easy for viewers. Easy to watch, easy to discover, easy to pay.
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Webinar Speakers

Jim O'Neill

Principal Analyst & Strategic Media Consultant - US West


Michael Underhill

Strategic Media Consultant - EMEA