How to Drive Quality in Online TV Advertising

June 30, 2015, 9:30AM EDT [see all time zones]

While global online video ad spend is set to grow over 20% in 2015 and it is now the fastest growing ad category, quality in online video advertising remains a core challenge to continued growth in the medium. As the industry pushes to achieve parity with linear TV video quality, online TV broadcasters and media publishers, and the industry at large, have work to do to improve the video ad experience for advertisers and consumers.

This webinar will:

  • Explore some of the key issues currently affecting online video ad quality
  • Examine the growth and impact of premium, programmatic trading and private exchanges, as well as enhanced metrics and currencies, on quality
  • Offer recommendations for what online TV providers can do to ensure a healthy video advertising ecosystem in the dynamic days ahead

The webinar will take place at 9:30AM EDT / 14:30PM BST on June 30th.

Webinar Speakers

Paula Minardi

Digital TV Marketing Manager

Ooyala

pminardi@ooyala.com