Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. See why video apps on connected devices are playing a key role in digital video.

Pay TV providers want to reach consumers on all screens. Broadcasters want more reach for their advertisers. Cable networks want to engage their loyal audiences.

All these players have something in common: They’re turning to video apps on connected devices to reach their goals and boost their profits.

Connected Apps: The New Battleground for Video Services is the new Ooyala report from leading research firm Parks Associates that looks at the rise of connected device apps: why consumers love them, what it takes to do them right, and how live-streaming apps are changing the game.

Learn more: download Connected Apps: The New Battleground for Video Services.