The Power of Programmatic

Ooyala’s new e-book shows how programmatic tools are thriving in the new holistic era of video advertising

Publishers don’t have to choose between programmatic and direct any more. Our new e-book contains a three-part series, an edited version of which originally appeared on Digiday. It shows how today’s holistic ad platforms and other new tools are changing the game. Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers includes:

  • Bridging the Direct-Programmatic Divide: How Holistic Platforms Unify Efforts. Learn how the emerging crop of holistic solutions is offering the best of both worlds.
  • From OTT Platforms to Publishers: Here’s How to Make Money. How can publishers benefit from the “huge surge” in advertisers moving dollars to OTT?
  • The New Programmatic Arsenal: How Turner, The Economist are Beefing Up Their Approach. This article outlines the emerging tools that are helping publishers earn even more from programmatic channels.

Ready to learn more? Fill out the form and read Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers today.