Ooyala’s new e-book shows how programmatic technologies are thriving in the new holistic era of video advertising
Publishers don’t have to choose between programmatic and direct any more. Our new e-book contains a three-part series, an edited version of which originally appeared on Digiday. It shows how today’s holistic ad platforms and other new premium tools are changing the game. Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers includes:
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