Can we handle the growth in OTT?

OTT viewing is leaping ahead, but monetization isn’t keeping pace. Ooyala’s new article looks at what’s holding us back.

The average U.S. internet viewer will watch 18.9 hours of OTT video each week by 2022, according to The Diffusion Group. Those are big numbers, but they’ll only be a windfall if all parties work together to get it right.

Ooyala’s new article, Back to the Basics: Ad Creative Formats Holding Back The Future of OTT Monetization, an edited version of which originally appeared in Exchangewire, looks at the current issues that are keeping earnings down, including:

  • Avoiding standardization
  • Sending mismatched ads
  • Treating OTT environments like web pages

Learn how the future can be brighter: download Back to the Basics: Ad Creative Formats Holding Back the Future of OTT Monetization.