Prospects for Premium OTT in Western Europe
Are premium OTT offerings – subscription VOD services – ready for take-off in advanced Western European markets? The key market enablers are now largely in place, but prospects for market growth vary from country to country.
This new paper from leading media strategy and research consultancy MTM London covers the following:
- Growth forecasts to 2017 for the SVOD markets in the UK, Germany and The Netherlands
- Success factors key to launching new OTT services in Europe
- The differing market dynamics in various European countries
- Economic, technological, marketing and content considerations for those contemplating the launch of new services in European markets