2016 State of the Broadcast Industry

OTT Takes Center Stage

This special report explores the rapidly-changing state of the broadcast industry going into 2016. It looks at trends like these:

  • The evolving consumer audience
  • The future of Pay TV
  • Over-the-top impact
  • Changes in technology — from the rise of connected devices to virtual reality
  • Evolution of content brands and the growth of live streaming
  • Digital video advertising challenges and opportunities