Bringing buyers and sellers into balance so programmatic can truly thrive as the new video ad standard
The stunning growth of personalized video has made programmatic more important than ever.
Our new analyst report from global strategy and research consultancy MTM, Towards A New Balance in Programmatic Video, explores the current state of programmatic video in the U.S. and several major European markets.
It also discusses several key areas that must be addressed to balance the demands of both buy-side and sell-side companies as programmatic becomes ubiquitous.
Find out more: download Towards a New Balance in Programmatic Video.