Over the past 3 decades, our philosophy when creating solutions was not just to make all our customers’ content available to everyone at once. It has always been, and remains today, about the smartest way to arrange their production and distribution environment. The 100th NAB Show was a fitting venue to unveil the developments we have been working on in recent months. Our message and vision is clear and singular – Dalet’s new solutions will transform the way you manage and share assets across four key workflows: News Production & Delivery, Production Asset Management, Media Supply Chain & Distribution, and Archives & Monetization.
Let me tell you a bit more about the four SaaS solutions, underpinned by the proven Dalet Flex Media Logistics Platform and Dalet Pyramid News modules.
Faster News Production and Delivery
Despite constant changes, one aspect of broadcasting news has never changed: the need to keep your audience watching, wherever they are. And in today’s competitive landscape you need to effectively track viewer engagement for the best possible advertising and/or subscription metrics.
News production and distribution used to be primarily focused on TV broadcasts. Today, with a new social media platform emerging and trending every other week, there’s no single premier medium for audiences to consume news content. Global connectivity and mobile access enable news to spread at breakneck speed, so you need to produce and distribute platform- and device-agnostic news content every minute!
This is not only a technology challenge, but news delivery needs to also take into account the context around who’s consuming your news, where and how. Above all, news organizations need to understand that they don’t control newscasting anymore – the audience does. Anyone holding a smartphone is now a potential newscaster, so it is time to rethink how news is made, with journalists being able to produce content that works across all platforms – sometimes through, or together with, their audience.
With Dalet’s cloud-native and Storytelling 360 ethos, delivered through our newsroom solution, Dalet Pyramid, all that programming, integration and metrics design has been done for you. News professionals can work anytime, anywhere, with an intuitive web-based user interface that manages all aspects of your story from a single screen, including mobile devices: ingest, news gathering, archive mining, story assignments, rough cuts and voice over – all while collaborating with other team members. Dalet Pyramid empowers you to break down the newsroom’s walls and deliver to audiences everywhere quickly and efficiently, leveraging cloud-native, scalable and elastic infrastructure.
Streamlined Production Asset Management
The days where production teams, and their Production Asset Management (PAM) tools, were totally separate from the enterprise Media asset Management (MAM) solution, should be long gone. Running separate technology and work streams for production and other content teams is highly inefficient and time consuming. And yet, this model is still deeply rooted across media companies and teams.
Issues around file compatibility, transfer bottlenecks, metadata errors and more, slow down your ability to deliver content quickly and efficiently to multiple platforms. It’s time to implement a smarter way to arrange your production and sharing environment.
Dalet Flex provides a robust solution that integrates and orchestrates production and media asset management, from content acquisition to post-production and distribution, including archive. Creative teams can access content from anywhere through the web, their preferred NLE or mobile application. Storage is greatly optimized – eliminating the need to duplicate assets – and costs can be monitored across multiple projects. All this with a wide range of 3rd party integrations that remove the barriers between production and the rest of your operation.
Powerful media supply chain packaging and distribution
The Media & Entertainment industry today is all about revenue and cost of operations – only the most profitable will survive. Clearly understanding your media supply chain, including cost-per-asset, has become essential. For example, packaging a show or movie has a fixed cost, but if you have to create 300 versions for global distribution, your profit can very quickly vaporize. What was once a very intangible value needs to now be clearly quantified for individual line items.
These are just some of the elements that are required to run a superior media supply chain operation, which Dalet Flex can enable. From its inception, the platform was designed to easily break down and track each step within a production and distribution workflow, down to the asset level. It is easy to report on production, post-production and distribution costs and, thanks to its cloud-native architecture, internal stakeholders and external partners can access specific functions, given the correct access rights. You can now increase the agility of your operations and meet growing demands while reducing costs with Dalet’s Media Supply Chain solution.
Modern Archive Management and Monetization
If your organization has been in the media business for some time, it’s likely that a number of workflows and systems are still shackled to the legacies of the analog TV era. Assets stored on hard drives and removable discs made for operating systems that don’t exist anymore, in many cases still on magnetic videotape and 35mm film!
Repurposing and monetizing content by letting partners easily access and use it can sometimes cost more money than it’s worth.This is often due to siloed operations and disparate standards, both internally and between partner companies. Even after implementing cloud computing, migrating archived content to the cloud has been a hit-and-miss proposition. What’s more, simply sending huge media files to sit on a cloud computing service can potentially cost as much or more than just leaving them on a server in the corner of your production office.
And with the need to reduce business costs, scaling down operations, including storage, makes financial sense. How do you cost-effectively store media assets in the cloud? How do you identify the specific assets you need to share? How do you repurpose old content for a new language or the hearing-impaired?
At Dalet we believe we have the answers: make your production, storage and distribution hubs one and the same. Let the flexibility and smart management of the cloud store only what you need as business fluctuates. Dalet Flex for Archives and Monetization delivers all that and more.
With Dalet’s Archiving solutions, you’ll be able to migrate all your disparate archives into a single, intelligent, centralized media library. Find, reuse and monetize years of existing library material and reduce costs through operational efficiencies.
Missed NAB? Would you like to review key trends and innovations from the show? Join us on a virtual post-NAB event to learn more about how Dalet’s solutions and expertise can help your business thrive in today’s competitive M&E landscape.
Robin is Dalet's Chief Market Officer, where he leads the strategy and the development of the marketing activities to drive awareness, demand and growth for Dalet's products and solutions. He is passionate about storytelling and crafting value-driven messaging that resonates with audiences.More Articles By Robin