Next week will see a first for AmberFin when we exhibit in our own right at Broadcast Asia. This is a dynamic, fast growing regional market for our products and services – one that we have prioritized for a number of years. I will travel to Singapore for the exhibition and I’m excited at the prospect of what promises to be a strong event for AmberFin:
In all markets, your success is strongly influenced by the strength of the relationships you create. Relationships with customers are key, for sure. But so are the relationships with other companies and organisations that will help establish your reputation in that market.
At Broadcast Asia, we will hit the ground running by announcing a marketing agreement covering Vietnam, Laos, Cambodia and Myanmar with Danmon Asia. The specialist reseller will introduce broadcasters in these territories to AmberFin and its software-based products, focusing on those that are already working in a file-based environment and looking to develop better QC capabilities within their workflows.
For these markets we need the right channel partner to help establish ourselves. Danmon Asia is the right company for us because it has an outstanding track record in the design and commissioning of customer focussed file-based workflows. Thanks to our successful partnership in Scandinavia, Danmon already understands our company, our products and our customer driven ethos.
Could DPP help Asian broadcasters?
At Broadcast Asia, we will showcase a number of AmberFin products and solutions that are designed to increase media quality and operator efficiency in file-based workflows across the widest range of enterprise operations.
We will demonstrate new competitively priced file-based media ingest, transcode and playback products that enable the digitization and transformation of new and archived media content. These new product introductions reflect AmberFin’s strategic marketing initiative aimed at addressing the broadest range of media organizations with enterprise level solutions that are designed to meet their specific business needs.
One increasingly successful initiative in the UK is the Digital Production Partnership where numerous broadcasters and facilities have come together to create a number of common standards in file-based technology to help the transfer of material between organizations. It will be interesting to discuss this initiative with visitors to Broadcast Asia and see whether a similar approach in their region would be beneficial to our industry.