The world's first "Glocal" Media
How Euronews strategically transformed with Dalet to streamline content customization for local audiences in a multiplatform world
A pan-European news organization with multiculturalism at the heart of its DNA, Euronews has been addressing the region’s need for multilingual programming since its inception in 1993.
The broadcaster historically used a “Multiplex” approach, providing a single channel of news programming, with identical video and English-only graphics delivered to all countries with 12 different language voice over versions. Constrained by this “one-size-fits-all” infrastructure and pressured by local competition, Euronews leadership pursued a solution to enable the adaptation of stories for local audiences.
Top 3 reasons to download this Case Study
- Get a deep overview of Euronews’ strategic transformation to streamline content customization for local audiences in a multiplatform world
- Discover how Euronews managed to produce 20% more content for their digital channels and grow web traffic by 66%
- Watch additional testimonial videos about the transformation with an insider perspective
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